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Morrow named Plaza Pool director

September 20, 2012
Steve Schulwitz - News Staff Writer , The Alpena News

ALPENA - Synchronizations Management took over day-to-day operations of Plaza Pool on Sept. 4, and Norm Sommerfeld and Darlene Wilmot have named Krista Morrow as the pool's new full-time director.

Morrow said Plaza Pool has been a large part of her life since she was a young girl and remains such now. She said she believes she is a good fit for the position because of her knowledge of the pool and its programs, but more importantly, her solid relationships with the users.

"I started volunteering at the pool when I was 12, and once I became of age to become a lifeguard I took the test and passed, and that increased my role at the pool because I could be a lifeguard and give lessons. I left the area to finish my education, but I came back in 2006 and have been here ever since," Morrow said. "What I feel I bring to the pool is my knowledge in workout abilities, and I'm also a lifeguard and a lifeguard instructor. The pool is my passion, and I feel all of the patrons are my family. I have a very close knit with all of them."

Wilmot pointed out Morrow experience and familiarity with the pool as a huge advantage

"She is also very professional, which is also what we are looking for, so we can see the continued success of the pool," Wilmot said

Morrow said she anticipates having a good working relationship with Synchronizations, because Wilmot and Sommerfeld will help take a lot of the burden of paperwork and finances from her and let her focus on the pool, the programming, and caring for the pool's users.

"They will be working closely with myself, but they will be working on things such as grant writing, advertising, sponsorships and getting the word out there that the pool is here and trying to pull as many new patrons in as possible," Morrow said. "Grant writing is very time consuming, so they can focus on that without interruptions, which for me that would be a very difficult thing to do. With me teaching 15 classes a week, I really don't have time to work on grant writing and advertising, and those are a big portion of what it takes to keep the pool operating."

Morrow said her number one concern for the pool is evenue and expenses and finding the money to make needed upgrades.

"It is money, money and the fact that the pool is an old pool and it needs a lot of attention," Morrow said. "If we don't have the money, which comes form the grant writing and the advertising, it will take a bad turn. We have to stay up on small repairs, bigger repairs and huge repairs, which takes a lot of money in order to keep the pool functioning. Grants and advertising will help us do that.'

Steve Schulwitz can be reached via e-mail at or by phone at 358-5689.



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